Simone graduated in Graphic Design from FAAP Fundação Armando Álvares Penteado, and attended the Faculty of Architecture at Mackenzie University. He worked in Florence, Italy, with Andréa Rauch and Stefano Rovai, at Graphitti, where he participated in design projects linked to the social and cultural area. He exhibited his work in Milan, representing the graphic arts of Brazil. She served several times as director at ADG – Graphic Designers Association. He coordinated the ADG Design Biennial exhibition, at SESC Pompéia, and created the Technology and Design Commission.