This project is based on the “concept store” approach to retail shopping as a contemporary and global trend, in which the most innovative concepts from the brand’s universe are conveyed to the customer in an environment designed to clearly demonstrate the brand’s strengths, advantages and personality
The customer can establish a unique relationship with Sadia’s Concept Store by purchasing products, discovering new services, interacting with the brand, and learning information which adds to the subjective assessment of the brand.
Sadia’s Concept Store was a hub for experimentation with products and services. Through its ambience and its sensory stimulation, all the concepts of Sadia’s universe were communicated, and those that were already in the customer’s mind were expanded.
Foi enfatizada a presença da marca em diversas etapas da vida do consumidor, mas enfatizando duas situações, a vida em familia e a sua individualidade, a conquista da subjetividade.
A Sadia tem uma presença grande na casa do consumidor de forma geral, a “Loja conceito Sadia” foi um consumo inusitado que justificou a presença do consumidor e que este entenda que sua experiência será diferente da de sua casa.
No mundo dos estabelecimentos de consumo de alimentos ou restaurantes, a moderna cozinha vêm se transformando muito, novos conceitos estão sendo agregados à ela e à forma convencional de consumo.